Creative fashion product design | Fashion brand development
Taking a broad view of your core business and supply chain, we partner with your design team to identify the customer persona to align with the seasonal direction and trends, and back up by data-driven assortment opportunities that are proven to meet customer demand.
Your House Brand is an extension of you and we’ll help build it so that it resonates with your consumers on a personal level.
creative design services we offer
Define design strategy
Design team management
Product line planning and management
Trend analysis and forecasting
WHAT OUR CLIENTS ARE SAYING...
Event and Retail Merchandise, Marketing, and E-Commerce company
"Under a one-year contract, YAY led Merchandising team and assortment planning while building a foundation to support the growth. Yushkova Desing Inc helped us launch 12 private label apparel brands under 3 months that delivered 50% of the revenue goal under 5 months. During the COVID year, they contributed to the 300% e-com growth and delivered a gross margin of 1200 bps higher than the initial budget."
Higher education’s Leading academic retailer
"YAY Designs fulfilled a critical role in driving revenue for our campus stores, focusing on innovation and developing seasonal merchandising plans for private-label apparel within Omni-Channel retail operations. YAY was retained as a valued contributor with innovative perspectives on apparel assortments, transforming traditional styles into new and exciting products that customers bought with an average sell-through rate of 68% YTD and 65% margin."
Leading specialty retail company
"YAY was hired in an interim short-term contract role to manage private label brand product design and brand for 66 locations of women's fashions and accessories, navigating concept and delivery to achieve a forecasted $1.6M in budget savings annually. She established the entire Design department and achieved double-digit sales increases in one quarter. Additionally, she helped us to develop cost and budget strategies to lower yearly expenses by 4%."
Optimum results are achieved when a product has a distinctive impact on the world that it touches and connects with the customer on a personal level through the look and feel and personalized assortment unique to each brand.
Is to apply a lean design model to form a strong foundation and a supply chain that is resilient to market changes.
the environment and promote social responsibility while building a strong foundation to support the existing and future growth of house brands.