Private Label
How the largest higher education operator in North America developed a private label fashion brand that generated $5M in sales in under 2 years.
More than ever major fashion retailers are facing the challenge of creating authentic private-label products and bringing more revenue through sales. The largest campus store operator in North America was looking to drive more revenue and develop private-label brands unique to the campus community to drive access, affordability, and student success across 1200 campus stores.
We fulfilled a critical role in driving revenue, with a focus on innovation and developing seasonal merchandising plans for private label apparel within Omni-Channel retail operations in the Men’s, Women’s, Accessories, and headwear categories.
More about the project
YAY helped them to achieve their goals:
We began with an initial discovery stage where we determined the root cause of their challenges. We prepared a road map of three phases- Define / Measure / Analyze, Improve / Design, Implement and Control, with key deliverables and timelines for each phase.
We defined the scope of the project by measuring past sales and applied the 80/20 rule to identify the core product that drove the most sales. This is the product we used to build the Fall Rush national house brand foundation. We analyzed their systems, current vendors, and product assortment to implement the best assortment plan and product development process.
After designing the private label apparel brand Fall Rush including all brand identity across neck labels, hang tags, packaging, and finishes, we implemented the systems and tested them on a few stores before rollout. Once the verification process was complete our strong customer acquisition strategy led to $5M in sales. Within two years the brand was available online and in 300 campus retail stores.
