Product development for fashion business

We take a comprehensive approach to product development, starting with an understanding of your customers and your competitive landscape. We then work with you to develop a clear brand strategy that will guide all aspects of product development. Once we have a firm understanding of your goals and objectives we develop a fashion product that will really stand out in the market.

We work with a wide range of local and overseas manufacturers to focus on the quality and fit of the product with lean manufacturing in mind.

It’s essential to create an authentic product that is unique to the customer, and we have the experience and expertise to help you do just that.

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WHAT OUR CLIENTS ARE SAYING...

Event and Retail Merchandise, Marketing, and E-Commerce company

"Under a one-year contract, YAY led Merchandising team and assortment planning while building a foundation to support the growth. Yushkova Desing Inc helped us launch 12 private label apparel brands under 3 months that delivered 50% of the revenue goal under 5 months. During the COVID year, they contributed to the 300% e-com growth and delivered a gross margin of 1200 bps higher than the initial budget."

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Higher education’s Leading academic retailer

"YAY Designs fulfilled a critical role in driving revenue for our campus stores, focusing on innovation and developing seasonal merchandising plans for private-label apparel within Omni-Channel retail operations. YAY was retained as a valued contributor with innovative perspectives on apparel assortments, transforming traditional styles into new and exciting products that customers bought with an average sell-through rate of 68% YTD and 65% margin."

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Leading specialty retail company

"YAY was hired in an interim short-term contract role to manage private label brand product design and brand for 66 locations of women's fashions and accessories, navigating concept and delivery to achieve a forecasted $1.6M in budget savings annually. She established the entire Design department and achieved double-digit sales increases in one quarter. Additionally, she helped us to develop cost and budget strategies to lower yearly expenses by 4%."

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