Under a one-year contract, YAY led Merchandising team and assortment planning, while building a foundation to support growth. YAY helped us launch 12 private label apparel brands under 3 months that delivered 50% of the revenue goal under 5 months. During COVID year she contributed to the 300% e-com growth and delivered a gross margin of 1200 bps higher than the initial budged. – Event and retail merchandise, marketing, and e-commerce company