• Expert Guidance
  • Tailored Strategies
  • Creative Solutions
  • Proven Templates
  • Best Practices


  • Do you have an idea for a fashion product but are struggling to find the starting point?
  • Do you dream of owning a fashion brand but don’t know where to begin?
  • Have you started your fashion business but can’t seem to make those sales?
  • Do you feel stuck in development or simply lost in the vast fashion landscape?
  • Are you eager to kickstart your fashion career?
  • Are you simply curious about the ins and outs of the fashion business?
  • Are you in the fashion industry but want to launch your own fashion brand?

This program is designed for Fashion Entrepreneurs Who Want to Win and are eager to learn and achieve their goals through the proven YAY Method. Our program provides proven strategies, step-by-step guides from idea to launch, templates, and tools that drive real results while allowing you to work at your own pace. With a focus on ease of use, our approach empowers you to take action and win in your business without feeling overwhelmed or rushed.

Join us today and take the first step toward your entrepreneurial success.



Save when you buy UNLIMITED ACCESS to the course for $4,500 and get immediate access for life. Or PAY AS YOU GO $600 / month and get all the benefits of the course while you pay for it.

Subscription automatically renews month to month. Cancel anytime to stop future charges. You can cancel online by visiting your account page. Sign in with your account to view your subscriptions.

  • LIMITED OFFER to the first 100 sign-ups
  • Get Unlimited Access for only $499


Business Planning

Kickstart your fashion venture with a solid business plan, tailored to the competitive US market. We guide you through market research, branding, and financial planning.

Manufacturing & Sourcing

Navigate the complexities of manufacturing and sourcing with our expert guidance, ensuring quality and ethical practices.

Merchandising &
Assortment Planning

Master the art of product selection and presentation to optimize sales and customer appeal with our expert guidance.

Business Planning

Kickstart your fashion venture with a solid business plan, tailored to the competitive US market. We guide you through market research, branding, and financial planning.

Sales Channel Planning
& Setup

Establish and optimize your sales channels, both online and offline, to maximize reach and efficiency.

Brand Development

Create a compelling brand identity that resonates with your target audience. From logo design to storytelling, we make your brand unforgettable.

Product Design & Development

Bring your fashion ideas to life with our design and development services. We cover everything from initial sketches to final product creation.

End-To-End Process Design & Optimization

Streamline your operations from production to post-sale, enhancing efficiency and customer satisfaction.


Embarking on the entrepreneurial journey in fashion? Let me be your compass. With a robust 25-year tenure in the fashion industry, I bring a wealth of experience to the table, having launched Direct-to-Consumer (DTC) and wholesale fashion ventures, scaled multimillion-dollar private labels, and conquered the multifaceted fashion landscape from all angles.


From Executive to Entrepreneur

My journey has mirrored yours in many ways. I’ve held pivotal roles in both the manufacturing and retail sectors, giving me a 360-degree view of the industry. But where our paths align most is in entrepreneurship. I, too, have built a fashion brand from the ground up—a women’s convertible fashion line—crafted out of sheer passion and a modest budget. The road was fraught with trials; I experienced firsthand the pitfalls of spending without a clear strategy, a mistake that cost me thousands in the initial stages.


Turning Tides with the YAY Method

However, the tide turned when I devised a comprehensive roadmap, the YAY Method, and followed it with precision. This strategic pivot wasn’t just a game-changer for me; it has since been the cornerstone of success for numerous entrepreneurs I’ve mentored. This method is more than a blueprint; it’s a testament to minimizing risks, optimizing investment, and achieving tangible success, even selling a brand within four years.


Real-World Insights, Real Results

My expertise isn’t confined to theoretical knowledge. It’s been honed in the crucible of real-world challenges—from burnout and financial drains due to hasty decisions, to mastering the art of creating compelling assortments on a shoestring budget. It’s about making the impossible possible, convincing buyers, and turning visions into viable, profitable realities.


Your Success, Our Journey

I invite you to leverage my journey, mistakes, and victories. With the YAY Method, let’s pave a path to success together, transforming challenges into stepping stones. Your dream is within reach—let me show you how.


Self Starter online training Program is the most comprehensive fashion business program that exists! Let me break down why our program is the absolute best choice for aspiring fashion entrepreneurs like you:

Cost-Effective Transformation

Picture this – for just a fraction of what you’d spend on a traditional fashion school, our program provides unparalleled value. At a mere 1% of the cost, you’ll be investing in your future without breaking the bank. Say goodbye to exorbitant fees and hello to affordability!

Comprehensive Roadmap to Success

Ever felt overwhelmed by the sheer magnitude of launching a fashion business? With our program, you’ll receive a comprehensive guide that leaves no stone unturned. From the initial spark of an idea to the exhilarating moment of product launch, we’ve got you covered every step of the way. Our goal? To ensure that every phase of your journey leads to tangible sales conversion.

Stay Ahead of the Curve

In the fast-paced world of fashion, staying stagnant is simply not an option. That’s why our program offers dynamic content that evolves with the ever-changing industry landscape. With access to continuously updated trends and insights, you’ll be equipped to stay ahead of the curve and outshine the competition.

No Fluff, Just Results

Let’s face it – the fashion industry can be overwhelming, with its fair share of fluff and filler content. But not with us. Our program is all about practical, no-nonsense Drawing from real-world successes and failures, we’ve curated a program that cuts straight to the chase, delivering tangible, business-building steps that get results.

Tailored to Your Needs

We understand that every aspiring entrepreneur is one-of-a-kind, with a distinct set of inquiries, obstacles, and objectives. That’s why our program is completely adaptable, and crafted to cater to your specific needs and concerns. Whether you’re grappling with product development, refining your marketing strategy, or facing any other challenge, we’re here to offer personalized guidance every step of the way. Moreover, if there’s a topic we haven’t covered, you have the opportunity to ask questions, and we will continuously enhance our guides to not only address your inquiries but also ensure that future generations benefit from our dynamic content.


  • Guarantee substantial savings on startup costs, potentially saving you tens of thousands of dollars.
  • Follow our step-by-step guidance, and let’s ensure your fashion business converts successfully.


SVP Business Development

“Yay is a dedicated and committed leader in her field. I’ve never known anyone to have such a drive to implement processes and procedures where she felt they were needed and in an effort to maximize efficiencies. She’s 110% committed to her responsibilities and focused on creating successful business solutions.”


“YAY really propelled me to the next level in my fashion business. Her coaching style is very detailed but also leaves room for creativity to flourish. Her being a creative individual also allows for outside-the-box thinking and creative solutions to otherwise extremely difficult projects. Having worked with her was very insightful, creative, and thought-provoking. I will gladly recommend her for anything moving forward.”

Chief Executive Officer

“I worked closely with YAY for two years and would describe her as the kind of rare person you may be lucky to have as your coach with boundless energy, an absolutely relentless drive to get you to achieve the results you desire, great work ethic, and a genuine passion for simply doing fine work. Most of all, she helped us achieve our goals. I wouldn’t hesitate to work with her again or recommend her to other entrepreneurs for future opportunities.”


1. Idea Generation & Validation

Dive deep into the genesis of your fashion brand, starting from conceptualizing a unique brand identity to understanding your customer persona. We’ll guide you through the process of validating your assortment concept and ensuring it resonates with your target audience.

2. Strategic Business Planning

Lay the foundation of your venture with thorough market research, competitive analysis, and a well-structured assortment plan. Our course covers seasonal and trend planning, pricing strategies, and financial planning, including budgeting and creating an investor-ready pitch deck.

3. Mastering the Supply Chain

Gain expertise in navigating the supply chain with an end-to-end overview, from sourcing to logistics. Learn about selecting the right systems, creating a value chain map, and guidelines for direct-to-consumer and wholesale fulfillment.

4. Product Development & Assortment

Transform your ideas into tangible products with our detailed guide on the design and product development process, focusing on creating a lean, high-performing assortment, technical design, costing, sample processing, and quality control.

5. Building a Powerful Brand Identity

Craft a compelling brand identity with our insights into product and retail branding elements, style guides, and trademarking, ensuring your brand stands out in the fashion marketplace.

6. Inventory Management

Learn the art of inventory planning for both B2B and D2C channels, including strategies for pre-sale, stock management, pre-production, and production processes.

7. Sales & Point of Sale Strategies

Maximize your sales potential with a strategic approach to various sales channels, from e-commerce to pop-up shops and trade shows. We’ll also cover the essentials of brand websites, product pages, SEO, and visual merchandising.

8. Dynamic Marketing & Outreach

Develop a comprehensive marketing strategy encompassing everything from organic content and email marketing to social media, influencer partnerships, and traditional PR. Our course will help you create a cohesive marketing plan and compelling content.

9. Executing a Successful Soft Launch

Prepare for market entry with a strategic soft launch, allowing you to test, analyze, and refine your approach based on real-world feedback and performance metrics.

10. Efficient Order Fulfillment

Ensure a seamless customer experience with our guidance on order receipt, fulfillment, and shipping processes, designed to enhance customer satisfaction and efficiency.

11. Exemplary Customer Service

Build a loyal customer base with top-notch customer service processes, handling returns with ease, and leveraging product reviews to boost trust and engagement.

12. The Grand Launch

Make your mark with a well-prepared and executed grand launch, using insights from the soft launch to maximize your brand’s impact and success in the competitive fashion landscape.

“But that’s not all. We don’t just teach you the story and let you swim or sink on your own. We offer a one-stop solution for all your fashion business needs – financial planning, market research, assortment design, product development, supply chain management, process design, and optimization and even help run and grow your e-commerce sales through strategic marketing. Templates and resources are provided for each stage of the process.”




Unlock the full potential of your fashion business with our Ultimate Self-Starter Guide, covering everything from concept to launch. Have a question? Send it our way and we’ll update the guide, making it an ever-evolving resource for all fashion entrepreneurs who want to win.


With the package you get a subscription to all masterclasses with YAY, valued at $1800 per masterclass.


Our VIP Coaching Add-On is the ideal supplement to our Self-Starter Program, offering personalized support and guidance to tackle the unique challenges of your business. Aligned with the YAY Method, this add-on provides in-depth analysis, customized roadmaps, and tailored strategies specifically designed for your company. With our expert guidance, you’ll be able to achieve your goals quickly and efficiently.

4 x 60 min personalized one-on-one
coaching sessions




Once you enroll in our VIP Coaching Add-On alongside our Self-Starter Program, you’ll gain access to exclusive one-on-one strategy calls with YAY. During these sessions, we’ll delve into your business, uncover key insights, and craft a personalized plan to ensure your success.

Investing in our VIP Coaching Add-On is a strategic move to accelerate the growth and success of your fashion business. With dedicated coaching, bespoke strategies, and professional advice, you’ll navigate challenges and reach your objectives with confidence.


No matter what stage you are in your business, we will customize our proven process to fit your specific needs. Whether you are just starting out or need help figuring out what to do next, we will help you successfully launch your fashion product and save on operating costs.

We guarantee that the time and money you spend with us will pay for itself and will save you thousands of dollars wasted on common mistakes made by most entrepreneurs in fashion in the process of starting up!


Yushkova Design stands apart with our holistic approach, combining industry expertise, proven strategies, end-to-end process and innovative design. Our deep understanding of the fashion business from idea to launch combined with success track record, especially in the competitive US market, allows us to offer bespoke solutions that address the specific challenges and opportunities of starting a fashion business. We’re not just service providers but partners in your entrepreneurial journey.

In the vibrant world of fashion, standing out requires a blend of unique branding, high-quality products, and an authentic connection with your audience. We help you craft a winning fashion business model, plan high-performing product assortment, design products that speak to your target customers while optimizing end-to-end processes, and implement lean and sustainable strategies.

Starting a fashion business involves several crucial steps:

  • Idea Generation & Validation
  • Strategic Business Planning
  • Mastering the Supply Chain
  • Product Development & Assortment
  • Building a Powerful Brand Identity
  • Inventory Management
  • Sales & Point of Sale Strategies
  • Dynamic Marketing & Outreach
  • Executing a Successful Soft Launch
  • Efficient Order Fulfillment
  • Exemplary Customer Service
  • The Grand Launch

Digital marketing is critical in today’s fashion industry. It not only helps in building your brand presence online but also in connecting with your target audience where they spend a significant amount of their time. From social media campaigns to email marketing, SEO, and influencer collaborations, digital marketing offers a plethora of strategies to increase visibility, engage with potential customers, and drive sales. The self-starter program for fashion entrepreneurs helps you craft and implement marketing strategies and plans tailored to your brand and goals.

Customer retention in the fashion industry hinges on several factors, including product quality, customer service, and brand loyalty. We recommend strategies such as loyalty programs, exclusive deals for returning customers, engaging email marketing campaigns, and providing exceptional post-purchase support. Personalized shopping experiences and listening to customer feedback are also key to encouraging repeat business.

Ethical and sustainable manufacturing is increasingly important in the fashion industry. We guide you through sourcing materials responsibly, selecting manufacturing partners who adhere to ethical practices, and implementing sustainable practices throughout your supply chain. Transparency with your customers about your brand’s commitment to sustainability can also strengthen your brand’s reputation and appeal.

Starting a fashion business comes with challenges such as market saturation, brand differentiation, supply chain management, and maintaining profitability. YAY supports you in navigating these challenges by providing expert guidance in market analysis, brand positioning, efficient production processes, and financial planning. Our goal is to equip you with the tools and strategies needed to overcome these hurdles and achieve sustainable growth.

Staying abreast of the latest trends and industry shifts is essential for the longevity and relevance of your fashion business. We recommend regular engagement with fashion publications, trend-forecasting services, and industry reports. Attending fashion shows, networking with industry professionals, and participating in fashion and trade events are also great ways to stay informed. Additionally, Yushkova Design Blog offers insights and tips, and updates on the latest industry trends as part of our ongoing support for your business.