Proven Roadmap for the Fashion Entrepreneurs Who Want to Win

Do you have a fashion product that’s not selling? Have you spent money without any results? You most likely missed critical steps during the initial stages. Setting up a solid fashion business foundation is crucial to ensuring a successful launch.

Creative design brand building begins with a brand strategy to identify and connect your unique value to the consumer. The YAY Method is all about creating an impactful and memorable House Brand that resonates with your consumer on a personal level delivering a foundation for customer acquisition and expanding market opportunities.

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we will take you through every step of the proven Roadmap for Fashion Entrepreneurs Who Want to Win:

Get a customized solution to achieve fashion business success

Design is about solving problems. It’s about taking a complex task and breaking it down into manageable pieces. We help you actualize your idea through strategic planning and brand design. We collaboratively build the roadmap of the critical deliverables that need to be in place to prepare to grow brand awareness, create a high-performing assortment, and drive sales.

We review your current supply chain and sales to develop a seamless process and deliver higher profit. We’ll brainstorm options for product development and offer customized marketing solutions so you can create a product that stands out from the competition, connects with your customers, drives more sales, and is optimized with Lean in mind to drive profitability up high.

We know how important it is to deliver a quality fashion product. We strive for customer fulfillment and satisfaction. That’s why our team of experts collaborates with your team to provide best-in-class industry insights and build effective strategies and direction. With our guidance, you can rest assured that your customers love your product and business is on the right track for growth.

No matter what stage you are in your business, we will customize our proven process to fit your specific needs. Whether you are just starting out or need help figuring out what to do next, we will help you successfully launch your fashion product and save on operating costs.


Event and Retail Merchandise, Marketing, and E-Commerce company

"Under a one-year contract, YAY led Merchandising team and assortment planning while building a foundation to support the growth. Yushkova Desing Inc helped us launch 12 private label apparel brands under 3 months that delivered 50% of the revenue goal under 5 months. During the COVID year, they contributed to the 300% e-com growth and delivered a gross margin of 1200 bps higher than the initial budget."


Higher education’s Leading academic retailer

"YAY Designs fulfilled a critical role in driving revenue for our campus stores, focusing on innovation and developing seasonal merchandising plans for private-label apparel within Omni-Channel retail operations. YAY was retained as a valued contributor with innovative perspectives on apparel assortments, transforming traditional styles into new and exciting products that customers bought with an average sell-through rate of 68% YTD and 65% margin."


Leading specialty retail company

"YAY was hired in an interim short-term contract role to manage private label brand product design and brand for 66 locations of women's fashions and accessories, navigating concept and delivery to achieve a forecasted $1.6M in budget savings annually. She established the entire Design department and achieved double-digit sales increases in one quarter. Additionally, she helped us to develop cost and budget strategies to lower yearly expenses by 4%."